The statistics on video content speak for themselves.

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• Product videos can increase purchases of the product by 144%. 

• 72% of customers would rather learn about a product or service by way of video. 

• 85% of customers are more likely to make a purchase after watching a product video.

• Adding a video to your website can increase the chance of a front-page Google result by 53 times.

 

Many startups think that great video isn't in their budget. If they're thinking of traditional, on-site production crews, they might be right. Also, showcasing products and services in video can be challenging for software companies since many features  don't come to life until customers are using them. 

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 Radical  by Orate Project's Active Advocates video stories leverage remote recording technology and expert editing to produce high-quality sharable video for clients. These short, engaging videos star your most convincing advocates​—your users​—detailing how they're succeeding with your products in the real world. Their up-close and personal accounts of how they solved issues, innovated and drove profit, along with visuals of your product in action, bring the viewer closer to your company, product and value proposition—and way closer to buying.